How to Open Your Own Publishing House
Do you want to start a publishing house but aren’t too sure how to go about it? Don’t worry, because starting a publishing house may not be as difficult as you think, especially now, with technology working to our advantage. With the internet always ready to lend a helping hand, your dream of starting a publishing house may not be that far off after all.
The good thing about the increasing number of small publishing houses being established is the fact that they allow for the unheard voices of some writers to finally be heard. Just like independent music labels, small publishing houses release raw material that would sometimes not be available to the mainstream public.
Most people start publishing houses purely for the love of books and reading, while others are maybe more business orientated. If you love both business and books, then here are some tips on how to go about opening your own publishing house.
- First things first: Do your research.
Read as much as you can about the business of publishing. Like any other company there is legislation that needs to be followed. Try to get a mentor in the publishing industry who will help you with the basics. If you have never done something like this before, you will need as much help as possible.
You’ll need to create a business plan and find start-up capital, and consider a lot of other important factors like logistics, marketing, printing, and location. Everything depends on how big you want to start.
- Getting started: Once the formal business side has been taken care off, start reading manuscripts.
Choose a writer or group of writers that you trust to go into business with you, depending on how big you want your business to be. Ensure that they have the same vision as you do for your publishing house. If everyone on your team knows the main goals then you are sure to have a team that is as enthusiastic as you are about the business. Getting an editor to join your team might also be an option.
Focus your books on a niche that interests you. Publishing a whole range of books might be your ultimate goal, but at the beginning try and focus on a particular subject and perfect your skills with that.
Get a logo and name that best suits what your company is about. This will probably attract the readers you are looking for. Again, go for a certain type of look and layout, and be consistent.
- The World Wide Web: The internet is your friend, do not forget that.
The internet opens you up to many markets at a low cost. Create a credible website that will advertise your books. The appearance of your site will entice readers and bring you to the attention of other prospective writers. In this regard, go big or go home.
Grow a network with other book publishers. But, where to start? Well, initially your best networking tool, especially if you are new to the business, is friends and family. Who knows, a friend’s friend might know someone, who knows someone who can help you out. Don’t be scared to ask for help.
- Marketing strategy: Get your name out there.
Your best bets are the internet (your website, Facebook, and Twitter, etc.) and affordable marketing tools within your community. This includes local radio stations, newspapers, and television stations. Send your work out to publishing magazines, websites, and libraries and start a blog. Don’t forget to keep everything up to date and to constantly interact with your audience.
Starting anything new is always frightening, but once you’ve started you will not regret it.
Written by Zimasa Mpemnyama
Image credit: nkzs, Royalty Free, via stock.xchng